Are you the Mystery Cougher? Am I?
Today at 5:30 in the afternoon I heard the new Ricola commercial on the radio. I immediately pushed the button to switch to another station, and they were playing the same commercial. Weird, I thought, and hit the button again, and heard the same commercial again. Thinking I had somehow switched back to the original station, I hit the button again, and heard the commercial for the fourth consecutive time. These guys are really carpet-bombing us.
I was forced to figure out what it was about, and now I share with you:
Ricola makes cough drops, and they have always had strange advertising. I remember one on TV that involved some guy in quaint Swiss folk garb blowing on a 20-foot Swiss horn in a subway car, for example.
But the current campaign is truly bizarre. They have a Mystery Cougher, a man (or maybe a woman, they hint) who goes around coughing near people. If you hear him and offer him a Ricola cough drop, BINGO! You win money, up to a million bucks! If this works, we will all have to buy at least one package of Ricola cough drops, and start offering them to anyone who coughs around us, because who can take a chance on losing a million dollars? I’m assuming this is a nationwide campaign, so that’s a lot of damn cough drops. But would you accept a cough drop from a stranger? Would you offer one? Would people call Homeland Security on you if you did?
Looks like we may find out.